When it comes to online marketing there are a lot of “gurus”out there. There are a lot of self proclaimed guys and gals that state that they are the best or the millionaires. They will tell you almost anything to get you to buy a product.
When I started I found myself subscribing to almost every newsletter I came across that prompted me to buy a load of junk. And let me say this now…there is a load of junk on the market. What these self proclaimed gurus will do is take misinformation and rehashed ideas and attempt to resell it in a e-book or other form of media to either get your email address or credit card number.
Now not all products are worthless and not all information is bad. Like the saying goes there are nuggets of truth in almost any line of information you hear. Even from those people you don’t trust they will still have something of worth…or put in another way…even a broken clock is right twice a day.
But when it comes to you spending your cash and working off a budget to grow your business, you really need to buy the stuff that will work. The stuff that will produce cash. You need to learn from those who have gone before us and made tons of money.
The first hard lesson I learned in online marketing is that there are different grades of gurus. There are those lower end gurus. Those that i picture as peddling there wares on the side of the street. They remind me on those people you see selling movies on the side of the street in NY. They take a camera into the theater and video tape the show. Then they sell it for a buck or so to those who pass by.
Then we have the high end gurus. Those who have gone before us and made some serious cash and practice good ethics in our field. They have solid information and usually preach a different message then all the lower end guys. They would be the guys who own a storefront (not literally) rather than selling there wares on the streets.
What is funny is that the lower end “gurus”…those that i refer to as selling on the streets rather than owning a store. Will sell you rehashed information that is usually out of date and not even tested, but they continue to preach the same message hoping for the next sucker to come by. You have to beware of these guys. They will nickel and dime you to death.
But then there are those who will give you good information. Those that have bank accounts to prove what they are speaking is true. And for what ever reason they see themselves as teachers or those wanting to pass on information.
It is those people who I want to highlight in this post. The True Gurus of Online Marketing. And trust me this is not an exhaustive list or nor did I get everyone. But here are some of the people I have watched and learned from…and as people show me other gurus I will add them to this list.
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Aaron Wall is the author of SEO Book, the Bible of the search marketing industry. Aaron is the former owner of Threadwatch as well as a frequent conference speaker and SEO tool creator. He blogs at seobook.com. |
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Andy Beal,of Marketing Pilgrim, has been featured in many publications and media outlets, including NPR, CNBC, Business Week, and the Wall Street Journal. |
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Bill Slawski (SEO by the Sea) has been involved in search engine optimization since the mid-1990’s. Bill is one of the founders of the Cre8asite Forums and is a correspondent for Search Engine Land. He specializes in search engine algorithms and patents |
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Christine Churchill, president of KeyRelevance, has been involved in the Internet marketing Industry for over 10 years. Christine is a regular speaker at industry conferences and a recognized expert in PPC campaigns and web usability. |
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Cameron Olthuis is an independent search marketing consultant who specializes in social media marketing, usability, reputation management, and community building. Cameron is a frequent speaker at industry events. |
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Jim Boykin, CEO of We Build Pages, has been involved in Internet marketing since 1999, When he began the company as a sole proprietorship. Since then, it has expanded into one of the top Internet marketing agencies in the industry, running successful linkbuilding campaigns for clients in a wide variety of industries. |
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Jim Gilbert is Vice President of KeyRelevance and a Google Certified PPC Professional. With a background in statistics and math, Jim has conducted many analytical research studies of pay-per-click campaigns. |
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Jeremy Schoemaker (better known as ShoeMoney after his popular blog) is an expert at the art of monetizing websites. Jeremy has been involved in creating websites and SEO strategies since the mid-1990’s. He talks about how he got his first big check and how to monetize websites. |
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Jill Whalen, founder and CEO of High Rankings, has been involved in Internet marketing since the early ’90’s. Jill hosts the High Rankings Advisor newsletter and is the author of “The Nitty-Gritty of Writing for Search Engines.” |
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Lee Odden is President of TopRank Online Marketing, one of the leading search marketing agencies. Lee has developed successful marketing strategies for hundreds of companies, specializing in SEO, online public relations, and blog marketing. Lee provides tips on blogging, social media marketing, and networks of distribution. |
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Neil Patel, author of the Pronet Advertising blog, is one of the sharpest social media minds in the industry. Neil has implemented successful strategies for a wide variety of social media venues. |
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Todd Malicoat, better known as Stuntdubl, has been creating websites since 1997 and began doing SEO and Internet marketing in 2001. Todd has been involved in all aspects of Internet marketing, including traffic acquisition, affiliate marketing, and pay-per-click management. |
Jonathan Leger has been online since before the World Wide Web was born. He has been writing commercial software since he was 14, and spent 8 years in the corporate world as a software developer before striking out on his own. He’s the creator of a number of well known and respected AdSense software products
Jeffrey L. Smith is an seasoned search engine optimization strategist and founder of Seo Design Solutions SEO Web Design Company in Chicago. Jeffrey has been involved in internet marketing since 1995 and brings fresh optimization methods and solutions for businesses seeking long-tail organic search engine placement.
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