Posted on January 19th, 2008 by Tony Bradley
If you have visited a web site recently, it is a virtual certainty that you have seen pay-per-click advertising links. Actually, you are here on my site reading this post, and I have pay-per-click advertising links, so it is an absolute certainty. Most likely, they were from the current king of the pay-per-click advertising hill, Google. Google’s AdSense program allows marketers to choose the keywords they want to target (the more popular the keywords, the more expensive they are to target), and the amount of money they want to spend, and voila! Instant marketing campaign. Others want a piece of that action as well- including Yahoo and Microsoft. Microsoft just unveiled their Microsoft adCenter program. It is very similar to Google AdSense. You can also target your marketing for specific genders, regions, or days of the week to maximize your return. The beauty of pay-per-click marketing is that you don’t pay for the ad being shown, but only for the times that someone actually clicks on your ad to see what you have to offer. Microsoft adCenter keywords are generally cheaper than their Google AdSense counterparts, and allow you to target 99 million MSN Search and Live Search users. You can start an account with as little as $5, and Microsoft is running a promotion right now that provides $50 in free marketing, so your $5 can get you $55 and you can test out pay-per-click marketing for your product or service. Microsoft adCenter $50 in free adCenter Credits Offer.
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