There is no doubt that the internet is flooded with SEO information. Their is a Guru behind every tree, and the Guru you listen to will greatly effect the outcome of your marketing success. Their is a reason why some are whacked and others are the true gurus of online marketing. But regardless of who you listen to their are ways you can gain better SEO by paying attention to your long-tail keywrods.
Jeffery Smith recently posted this on a blog of his.
This is the short version of Optimizing the “Most Searched Keywords” to Target you Niche amply renamed Optimizing your site for the Most Searched Keywords.
Based on your link building strategy, you have the opportunity to focus on highly competitive terms with inherent high search volume, or moderately competitive short and medium-tail searches (which are known for their saturation ratios for any search conducted comprising any of the keywords that are optimized).
Two factors for consideration;
1) If your site is lean and mean, then competitive terms are a better bet, you need to funnel the right kind of traffic in order to make your online presence worthwhile.
2) If you are executing a pure content based ranking strategy (like several hundred themed pages in a blog) then you’re better off employing the long-tail approach (which means that any word on the page when paired with the right modifier/search term, can return in a less competitive/more specific search query).
A top 10 is a top 10 if it has 10,000 results or 10 million, its all about relevance to the reader and the search term, so, the objective of your link building efforts is to raise the bar and set realistic goals for long term/high search volume traffic while also reaping the rewards of the low hanging fruit to elevate readership, exposure and conversion.
To do this, the logic is, to find the “most searched keywords” of the root phrases that are pivotal to your positioning strategy. Read that again as it is the gist of this post and is the key to this method. From there make sure your on page and off page factors are synchronized.
Up-linking and getting Authority Backlinks to strengthen Trust and Phrase rank.
Since I am into blogging I am going with the long tail SEO. Not that I am against static more niche web pages, but until I get my flag ship blogs up and running I can gain some extra attention through applying long tail SEO. It is a great way to build links within your own sight and out on the web.
Here is a great lesson on link building to gain a better SEO…it is focused on long term key words…again this is from a guru and not some side street vendor…
There is nothing wrong with targeting long-tail traffic but it really depends on what you are selling, if you site is designed with additional information and resources or is a 10-20 page site. For smaller sites, it’s better to think laser-like in your approach and develop a narrow series of high ranking keywords to draw traffic.
If you have a content-rich site (hundreds of pages) with multiple categories, then long-tail optimization could maximize your conversion by delivering thousands of unique visitors as each page could be optimized for multiple terms.
As an example, have a look at your site in SEO Digger
to see just how many possible combinations of keywords your websites keyword density returns based on the the search modifiers and keywords that are optimized (most sites have 50-100 results, I have seen some with thousands, so it is a matter of keyword saturation and keyword density for both the internal links and the external links pointing at the pages from other sites).
Arguably, individuals who use “long tail search queries” are typically looking for more than just information they are closer to the end of the purchasing cycle as a result of them seeking more relevant results. Long tail searches are statistically higher up the conversion chain, as action-based queries usually have eager surfers attached with credit card in hand ready to ready to close the deal.
Similarly, each time a search is conducted, it is by the use of the keywords in the query that search engine sort, eliminate and prioritize websites with the highest relevancy for those keywords.
The role of an optimization specialist is to “raise the bar” for each of the associated keywords that a prospect might use (while conducting a search) to create a correlation between the wide range of potential terms and the optimized (most searched keywords) in question. Naturally everyone wants to rank in the top 10 for a series of the most searched keywords, but in order to accomplish this feat, you must appease search engines and their stringent on and off page criteria.
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